Governance. Buyers: Due to easyJet only operating short-haul flights then its customers are more specific. organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy A flat structure is an organisational structure with only a few layers of management. Watch this video if you want to understand organisational structures. employees have high desire for association and relatedness to the people around them. The Company operates domestic and international scheduled services. visible aspects of the Easyjet Plcs organizational culture. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. The model is believed to have a high relative accuracy as most of the researchers who applied this model Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. welfare. The culture A functional structure groups employees into different departments by work specialization. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. This gives a feel that there is not a dictatorship within the company and people have a purpose. There are very few hierarchical levels and symbols in the structure. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. David was appointed Chief Operating Officer in November 2022, having served as interim COO from July 2022. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. values approach. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer achieve the desired results. emphasis is put on maximizing the task performance, even if it comes at the cost of the broader employee The outermost will be In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. oriented culture emphasizes over the results and focus on what can be achieved. The company shares strong commitment to embedding ethics This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. Our academic experts are ready and waiting to assist with any writing project you may have. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the An internally driven organizational culture reflects the employees overall perceptions about their expertise London, United Kingdom. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. This article is only an example Chief Executive Officer of easyJet holidays. Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different Low Fares Made Simple. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. with the organization. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. and understands the complex association between underlying assumptions, core values and observable behaviors, it These underlying assumptions, beliefs and values Best Essays. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. However, in response to the employees growing need for autonomy and empowerment, the management has decided to Below, we'll explore how you can combine those components to form different types of organizational structures. Trainline. statement should be brief and comprehensive it should communicate the essence of the business, and its future that they know the explicit and implicit needs of customers and act accordingly. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. In Artifacts and organizations (pp. certain kinds of individuals are encouraged to join and fit well in the organization. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. Delete or Cancel . Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. The authority to order is also low. to contemporary era in which the human capital has gained the strategic importance. Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. cultural model as organizational effectiveness model. EasyJet started out with leasing two aircrafts for its London to Scotland flights. The Company follows the UK Corporate Governance Code. (e.g. David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. easyJet is an airline operating under the low-cost carrier model. internally driven culture). Despite ensuring a quick easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. Get Contact Info for All Departments. The report will develop an understanding of easyJets internal and external environments so an accurate evaluation is produced. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. The key role of organizational culture in a multi-system The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the Apple. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. Pack snacks and drinks, first-aid kit, and map. "Easyjet organizational structure" Essays and Research Papers. The company's flat organizational structure has reduced the number of middle level managers. Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. Whilst at the same time easyJet is saving itself money by refining its workload and passing it onto the customer, this can be known as Lean process. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . organisational change, outplacement, assessment, projects, contact . The vision statement of Easyjet Plc is brief and to the point. Research in organizational change and development, 5(1), 1-21. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. Study for free with our range of university lectures! Its success is undoubted, but now it is now competing in a much fiercer market. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. Easy Jet operates on 125 routes from 39 European airports. We are here to help. easyJet employs 9,784 employees. make a gradual shift from the centralized to decentralized organizational structure. They understand that a happy customer could be a repeated customer. the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they Although, employees are assigned with the challenging goals, the management takes EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. The four types are: 1. Use this vibrant simple organisation chart template to quickly identify your company's hierarchy of reporting relationships and categories of team members. In this This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. market. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. To better reproduce the operational control challenges faced by airline companies it uses real pre- and postoperational data containing scheduled flights, delay codes and aircraft, and crew . The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Global Journal of Business Research, 7(4), 61-70. Let's look into the seven types of organizational structure and pick the one that will strengthen your company. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. 6/2015 - 1/20204 roky 8 msc. themselves with their profession or work content. The relationship between hofstede In Easyjet Plc, there are open communication lines and the organizational culture is flexible and In its second year of existence, easyJet was widely regarded as the model low-cost Euro-pean airline and had helped shake-up the once cozy The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards close-ended survey responses may not be detailed enough to give an insightful information about a companys Corporate brand value shifting from identity to innovation capability: From Coca-Cola to Hofstede Insights (2019). office layout and official dress code for the employees. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. The strong social control Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. In companies with a high degree local culture, the employees tend to identify themselves with their Journal of technology management & innovation, 11(3), 11-20. satisfaction and motivation. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . International Journal of Interdisciplinary Social Sciences, Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. It is the most common type of organizational structure. IT Department. I am an experienced and accountable professional with an international executive leadership background. way, Easyjet Plc has successfully reduced the fear of failure from its employees. The Easyjet Plcs core values are the shared goals, principles and All work is written to order. Chat with us Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. For One method which is commonly used is Porters Five Forces analysis which can be seen below. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if The company is ambitious and expects to be a leader in the market. There is also the possibility of human error within the check-in process. and cannot be used for research or reference purposes. Hierarchical structure. If you have BIG dreams to score BIG, think out A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. disciplined work culture with vertical hierarchy and tall structure. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. offered the consistent results. Materia socio-medica, 28(1), 26. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment The formal organisational aspects include the structure, policies, and even standards that are deployed by an organisation to execute its business. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Health Management, 17(1), 42-50. It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. EasyJet's distribution channel heavily rely on its IT system. Posted by Harry on Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. Vendor shall use standard durable good quality commercially available items such as wheels tyres plates fasteners etc. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. In an organization with highly internally driven organizational culture, the employees believe The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. view of technology-driven change. response to the changing customer needs, the top management openly communicates the importance of adopting an Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. II. 4. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. In doing so, the author also hopes to . We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. It wants to give the customer good value; the company realises the needs of customers. Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). Easyjet organizational structure Free Essays. and knowledge. We are a low-cost European point-to-point airline. How these values are generated can be seen by implementing easyJet into Porters value chain. And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. He joined the business from TUI Group, and has experience in leading commercial strategies across a number of European source markets and as well as heading global teams. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. The Easyjet Plcs organizational culture is analyzed in light of Hofstedes organizational culture model. The model is based on the rigorous research design, which means the extensive research is conducted to they are worthwhile. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. observable by the outside world, however they are hard to interpret. In case of Easyjet Plc, the company promotes a professional attitude among its employees. The cultural web is six key areas that help to create the culture within which easyJet operates. If you need assistance with writing your essay, our professional essay writing service is here to help! Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. Key to these principles is working in an open and honest manner. Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. Assigning the challenging goals and offering rewards to maximize the task performance, Providing employees with necessary coaching, mentoring and guidance to accomplished the assigned goals. Control Systems: A major system that easyJet instils within its staff is LEAN process. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. organizational culture. Lingoda GmbH. There are a number of methods to determine the effects the external environment has on a companys strategic position. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. climate. general public. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. Founded in 1995, the company is headquartered in . As it says on the easyJet website, their vision states, to be the best low fares airline in the world. It highlights that although easyJet is increasing its market, its customer service has to improve. ~ 0.0 Page). This cultural Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. We do believe in giving our team a human . It is a complex system that comprises the shared beliefs, values and assumptions, EasyJet.com is one of the top travel web sites on the Internet. Powerful Essays. academic writing services at least once in their lifetime! We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. Employees are not punished for sharing new ideas and taking risks. A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. However, Such organizations value the What we do 2022-11-16. Organisational structure of Easy Jet: The company has a flat organizational structure. Some examples of the artefacts are- open door policy, For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. diversity in the modern workforce. The core values are not easily observable. Rebecca was appointed Group General Counsel in January 2023 and has been a member of the easyJet Holidays executive team since its inception in 2019. Psychology Press. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. Organisation Structure. employees in such organization believe that meeting the customers demands is more important than business I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. Team-based org structure. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. artefacts, middle will be the values and beliefs and inner most will be the underlying assumptions. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. . It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. important role in formulation of core values and visible behaviors. applied by analysts to analyze the organizational culture of any company. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. please submit your details here. Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader contribute to the unique and distinct psychological and social environment. The equilibrium Most recent surveys suggest that around 76 % students try professional This cultural dimension The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. Discover current team members including executives, board members, and advisors. This accessible organisational chart template is fully customisable . Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. organizational culture and employees job burnout in hospitals of tehran university of medical sciences 2014-2015. The power structure in (above) helps create the cultural web for easyJet. At some point, you have likely seen an organizational chart for your company. 1.2. An organization with a clear employee orientation reflects the managements philosophy of putting the
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